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Topic
  • Exhibits
  • Art
Document Type
  • Photograph
Wars & Conflicts
  • World War I 1917-1918
  • World War II 1939-1945
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  • National Museum of the U.S. Navy

The Golden Age of Navy Poster Art


The Golden Age of Navy Poster Art

The Golden Age of Navy Poster Art:
(Posters from the Ambassador J. William Middendorf III Collection)

This exhibit ran from November 10, 1988 through May 1989.

From the 1890s posters had successfully advertised entertainment and consumer products. Governments had used some recruiting posters in earlier wars, but World War I was their golden age. Between April 1917 and November 1918, America produced 2,500 different posters, more than all other warring nations combined.

“Place upon every wall, in America the call to, patriotism and to service…” Cass Gilbert, Associate Chairman of Division of Pictorial Publicity.”

World War I was the greatest and most prolific period of poster art in America. Across the country posters aroused the people to aid their nation in its hour of need. Waving their usual fees, Chandler Christy, Henry Reuterdahl, and James Montgomery Flagg produced over 700 posters.

World War I posters appealed to 19th century values and stereotypes – like the image of Columbia – while the women in World War II posters changed into career women.

By World War II, posters were no longer as important a medium as they had been in World War I. Radio, newspapers, magazines and movies now played a great role in reaching the public. The posters’ style differed from that of earlier war reflecting a shift in temperament – the struggle was inescapable not heroic.

 


Raymond Bannister, circa 1917.    U.S. Navy Needs Men – Registered Men May Enlist Now.

U.S. Navy Needs Men – Registered Men May Enlist Now. Raymond Bannister, circa 1917. Accession # 99-064-U.


Louis Fancher, 1917.    U.S. Official War Pictures.

U.S. Official War Pictures. Louis Fancher, 1917. Accession # 99-064-S.


Albert E. Sterner, “Over There”, 1917

Over There. Albert E. Sterner, 1917.  Accession # 99-64-N.


James Montgomery Flagg, Together We Win, 1918.

Together We Win. James Montgomery Flagg, 1918. Accession # 99-064-AB.


Henry Reuderahl, 1917.   He Guards the Road to France, 1917.

He Guards the Road to France. Henry Reuderahl, 1917. Accession # 99-064-AD.


James Daugherty, 1917.   Follow the Flag – Enlist in the Navy – US Navy Recruiting Station

Follow the Flag – Enlist in the Navy – US Navy Recruiting Station. James Daugherty, 1917. Accession, 99-064-Y.


Russell F. Babcock, c 1917.  “Join the Navy – The Service For Fighting Men.”

Join the Navy – The Service For Fighting Men. Russell F. Babcock, c 1917. Accession # 99-064-T.


Roberts. Hazel, 1916.    Women Awake:  Your Country Needs You – Learn to be of National Service – Join the Navy League – Help the Navy.

Women Awake: Your Country Needs You – Learn to be of National ServiceJoin the Navy League – Help the Navy. Roberts. Hazel, 1916. Accession # 65-014-W.


John E. Sheridan, 1918.   “Rivets are Bayonets Drive Them Home – US Shipping board Emergency Fleet Corporation.

Rivets are Bayonets Drive Them Home – US Shipping board Emergency Fleet Corporation. John E. Sheridan, 1918. Accession # 2003-043-1.


Norman Rockwell, circa WWII.   “Ours To Fight For Freedom From Want”.

Ours To Fight For Freedom From Want. Norman Rockwell, circa WWII. NHHC Photograph Collection, NH 76364-KN.


Edward Penfield, 1917.   “Every Girl Pulling for Victory, 1918”

Every Girl Pulling for Victory. Edward Penfield, 1917. Accession # 99-064-Z.


Kenyon Cox, 1917, “The Sword is Drawn, the Navy Upholds It!”

The Sword is Drawn, the Navy Upholds It! Kenyon Cox, 1917. Accession # 99-064-W.


Howard Chandler Christy, 1918.   “Fight Or Buy Bonds – Third Liberty Loan”

Fight Or Buy Bonds – Third Liberty Loan. Howard Chandler Christy, 1918. Accession # 81-156-I.


Howard Chandler Christy, 1918.   “I Want You For The Navy”

I Want You For The Navy. Howard Chandler Christy, 1918. Accession # 99-064-Q.


Howard Chandler Christy, 1918.   Clear The Way.  But Bonds.  Fourth Liberty Loan

On the Job for Victory. Jonas Lie, 1918. Accession # 68-550-AE.


Milton Bancroft, circa 1917.   Enlist in the Navy

Enlist in the Navy. Milton Bancroft, circa 1917. Accession # 99-064-R.


Reuterdahl, Henry, 1917.   All Together.  Enlist in the Navy.

All Together. Enlist in the Navy. Henry Reuterdahl, 1917. Accession # 69-233-D.


Leon Alaric Shafer, circa 1919.   They Kept The Sea Lanes Open

They Kept The Sea Lanes Open. Leon Alaric Shafer, circa 1919. Accession # 99-064-P.


James Daugherty, circa 1917.   “Come Along Learn Something, See Something in the U.S. Navy.  Ample shore leave for inland sights.”

Come Along Learn Something, See Something in the U.S. Navy. James Daugherty, circa 1917. Accession: 99-064-X.


Anton Otto Fischer, 1942.   “A careless word…a needless sinking.”

A careless word…a NEEDLESS SINKING. Anton Otto Fischer, 1942. NHHC Photograph Collection, NH 76339-KN.


James Flagg Montgomery, 1917.   The Navy Needs You – Don’t Read American History, Make it

The Navy Needs You – Don’t Read American History, Make it. James Flagg Montgomery, 1917. Accession # 68-084-C.


McCelland Barclay, circa WWII.   Cadets for Naval Aviation

Cadets for Naval Aviation. McCelland Barclay, circa WWII. NHHC Photograph Collection, NH 86480-KN.


The Golden Age of Navy Poster Pamphlet - Back Cover

The Golden Age of Navy Poster Pamphlet - Back Cover

Published: Fri May 21 12:57:30 EDT 2021