In 1944, the Navy printed 101,000 car cards, 45,000 window cards, and 40,000 posters that used this design. Although the Navy initially gave women lower rank and pay than men, it discontinued this practice in October 1943, awarding women equal pay and rank. This created a huge incentive for women to enlist, especially when, on average, a woman with the same credentials as a man was paid less for performing the same job.