UNCLASSIFIED
RTTUZYUW RHOIAAA0001 2012116-UUUU--RHSSSUU.
ZNR UUUUU
R 202116Z JUL 18
FM CNO WASHINGTON DC
TO NAVADMIN
INFO CNO WASHINGTON DC
BT
UNCLAS
NAVADMIN 173/18
PASS TO OFFICE CODES:
FM CNO WASHINGTON DC//DNS//
INFO CNO WASHINGTON DC//DNS//
SUBJ/243RD U.S. NAVY BIRTHDAY PLANNING ORDER//
MSGID/GENADMIN/CNO WASHINGTON
DC/DNS/JUL// REF/A/MSG NAVADMIN 180-17/-/271212ZJUL17//
REF/B/DOC/SECDEF/11OCT2017// REF/C/DOC/OPNAV/12FEB2018//
REF/D/DOC/DOD/5500.07-R/17NOV2011//
REF/E/DOC/DON/5720.44C/21FEB2012//
REF/F/NAVADMIN/101523ZJAN17//
REF/G/10 U.S.C. 974//
REF/H/PDASD(PA)/05NOV2009//
REF/I/5 C.F.R. PART 2635//
REF/J/DON/4001.2K/12AUG2009//
REF/K/DON/4001.1F/02JUL2010//
REF/L/CNIC/1710.3/14JUN2013//
NARR/REF A IS CNO'S 242ND U.S. NAVY BIRTHDAY PLANNING ORDER.
REF B IS DOD PUBLIC AFFAIRS OUTREACH ACTIVITIES GUIDANCE FOR FISCAL YEAR
2018.
REF C IS OPNAVINST 5726.8B, OUTREACH: AMERICA'S NAVY.
REF D IS THE DOD JOINT ETHICS REGULATION.
REF E IS DON PUBLIC AFFAIRS GUIDANCE.
REF F IS THE FY2017 NAVY COMMUNITY OUTREACH PLAN.
REF G IS TITLE 10, U.S. CODE, SEC. 974, GOVERNING USE OF MILITARY MUSICAL
UNITS.
REF H IS OSD'S INTERIM POLICY GUIDANCE ON SECTION 974 AND USE OF MILITARY
MUSICAL UNITS.
REF I IS TITLE 5, CODE OF FEDERAL REGULATIONS, PART 2635, STANDARDS OF
ETHICAL CONDUCT FOR EMPLOYEES OF THE EXECUTIVE BRANCH.
REF J IS SECNAVINST 4001.2K, ACCEPTANCE OF GIFTS.
REF K IS OPNAVINST 4001.1F, ACCEPTANCE OF GIFTS TO THE AGENCY.
REF L IS CNICINST 1710.3, OPERATION OF MORALE, WELFARE AND RECREATION
PROGRAMS.//
RMKS/1. This NAVADMIN is a planning order (PLANORD) for events in support of
the commemoration of the 243rd U.S. Navy Birthday and Heritage Week (243rd
BDAY). Coordination and planning is directed to support working group
planning, operation order development and execution of the 243rd BDAY
commemorations Navy-wide.
2. Situation:
a. On 13 October 2018, the Navy will celebrate its 243rd birthday. The
central theme of this year's 243rd BDAY and heritage week will be "Forged by
the Sea." The announcement of this theme now allows planners at all echelons
to focus on talking points, guest speaker and solicitations for this year's
commemorations. On 9 October 2018, the Chief of Naval Operations (CNO) will
mark the commencement of a week-long Navy Heritage Celebration in Washington,
DC culminating with a commemoration at the National Capital Region
(NCR) Navy Birthday Ball on 13 October 2018.
b. The Navy will leverage the 243rd BDAY as an opportunity for enhanced
public engagement, both at home and where our forces are stationed abroad.
Per reference (b), the continued development of an overarching strategic
approach will ensure alignment throughout the Navy Enterprise and provide
guidance for planning and execution.
The intent is to maximize public awareness by conducting local events in
areas with a Navy presence. On a broader scale, we will use the 243rd BDAY
to tell our Navy's story, strengthen our Navy's connection to the American
public, and improve the American public's appreciation for our Navy's role in
our nation's history and culture.
c. The 243rd BDAY commemorations will include a series of events in
Fleet concentration areas (CONUS and OCONUS) and at local commands throughout
the Navy concluding by 20 October 2018. 243rd BDAY planning should include a
range of events coordinated to promote participation by the local populace
and civic leadership per references (a) through (e).
d. Similar to the 242nd BDAY effort, this PLANORD directs three phases
of the 243rd BDAY activities. Phase I is the planning /program development
of 243rd BDAY (1 June 2018 - 3 September 2018). This phase encompasses the
detailed planning required to execute the 243rd BDAY events. Phase II is the
execution of the 243rd BDAY (4 September 2018 - 20 October 2018) plan. This
will begin upon the release of the 243rd BDAY EXORD by Commander, U.S. Fleet
Forces Command (COMUSFLTFORCOM). Phase III is the assessment and plan
refinement phase of the 243rd BDAY and will occur from 21 October 2018 to
31 December 2018.
e. COMUSFLTFORCOM is the lead for all phases and may provide amplifying
guidance, to include delegating authority to other echelon II and below
commands to lead specific phases or provide support with the exception of
efforts aligned to support NCR events. In every case, all events will be
synchronized with NCR events. For optimal sequencing, all Navy birthday
ceremonies (including those associated with Navy birthday balls) should, to
the maximum extent possible, be planned to execute prior to or the same day
as the NCR Navy birthday ball on 13 October 2018.
3. Mission: Navy commands will synchronize their efforts in celebrating the
U.S. Navy's birthday each year to gain the maximum institutional benefits for
internal and external audiences. For the purpose of the effort,
institutional benefit includes:
a. Increased awareness and support for the U.S. Navy.
b. Enhanced appreciation of Navy missions, history and heritage for
Sailors, former Sailors, and their families.
(1) COMUSFLTFORCOM will develop a strategic plan and direct execution
Navy-wide.
(2) Per reference (c) and to the extent feasible, 243rd BDAY events
should leverage tours of Navy installations, fitness events, U.S. Navy Band
performances, Navy birthday ceremonies, Navy birthday balls, Navy heritage
celebrations, and similar events to raise awareness of our Navy birthday,
history and heritage. Paragraph 0507 of reference (e) provides guidance
concerning public engagement events appropriate for commemoration of our Navy's birthday.
4. Execution:
a. CNO's intent
(1) Purpose. Synchronize the Navy's efforts in celebrating its 243rd
Birthday to gain the maximum institutional benefit for internal and external
audiences.
(2) Method. OPNAV and COMUSFLTFORCOM will provide the guidance and
oversight necessary to align commands on the preparation and execution of
243rd BDAY. As part of this effort, best practices developed for the 242nd
BDAY celebration will be refined for use in 243rd BDAY and future
commemorations.
(3) End state
(a) Enhanced naval heritage and traditions.
(b) Maximized opportunities for participation in Navy
commemoration events.
(c) Increased awareness of, and support for, the Navy by key
audiences.
(d) Improved Navy-wide processes and coordination for Navy
birthday commemorations.
b. Initial planning guidance
(1) Use the 243rd BDAY as an avenue to share naval history and
heritage.
(2) Plan and execute 243rd BDAY in a manner consistent with above
references and other applicable laws and policy.
(3) Identify guest speakers/guests of honor early in the planning
process, with an eye toward maximum institutional benefit.
c. Official and unofficial Navy birthday related events: This PLANORD
contains express authorization for official Navy birthday commemoration
ceremonies to be held in connection with unofficial Navy birthday balls and
similar social events (i.e., in a "two-tiered" fashion) where feasible and to
the extent consistent with law and regulation. A "two-tiered" approach may
be employed to better leverage official engagement opportunities associated
with certain unofficial Navy birthday-related events and allow for more
flexibility in unit-level planning of official evolutions.
(1) Official Navy birthday commemoration ceremonies. Official Navy
birthday commemoration ceremonies directly support the mission of the U.S.
Navy. They are authorized on a stand-alone basis (e.g., a ceremony onboard a
Navy installation) as well as when held in conjunction with unofficial Navy
birthday balls and similar social events. Official Navy birthday ceremonies
held in conjunction with unofficial Navy birthday balls and similar social
events will normally follow a "two-tiered" sequence: Tier 1 (official Navy
birthday commemoration ceremony) followed by Tier 2 (unofficial Navy birthday
ball or similar social event). Official Navy birthday commemoration
ceremonies often include (subject to availability) a Navy color guard, a
performance by the Navy Band (for ceremonial music only), a presentation or
pageant commemorating the Navy's birthday and mission, and appropriate guest
of honor remarks. Active unit level planning, management, and execution
efforts in support of official Navy birthday commemoration ceremonies is
authorized in a manner consistent with mission, resource, and legal
constraints. These efforts may include provision of the following in support
of official ceremony requirements: security, transportation of ceremonial
participants, ceremony photography, informational notifications via official
military information channels, audio /visual support, and other appropriate
logistical support required for the official ceremony. Official Navy
birthday commemoration ceremonies are to be conducted in a manner consistent
with applicable mission, resource, and legal constraints.
(2) Unofficial Navy birthday balls and similar social functions.
Though sometimes held in conjunction with an official Navy birthday
commemoration ceremony, Navy birthday balls and similar social events are
traditionally organized by groups of Sailors acting in an unofficial capacity
or other non-federal entities (NFE) chartered to provide support to the
military and/or its service members. These events normally involve an
invited Navy speaker or guest of honor, dinner, musical entertainment,
dancing, refreshments, and other social activities.
Navy birthday balls are normally supported through NFE organized ticket sales
to attendees, though they may also be supported by appropriate NFE
fundraising activities, and non-appropriated funds (NAF), if available and
authorized by law and policy. While Navy birthday balls involve celebrations
of the Navy's birthday, history and heritage, they are not official Navy
events. Given that Navy birthday balls and similar social events involve
celebrations of the Navy's mission and heritage and are normally attended by
a broad cross section of active duty and civilian Navy personnel and their families
as well as members of local Navy host communities, they often afford
important Navy engagement opportunities. Therefore, the Navy may provide
limited logistical support to unofficial Navy birthday balls (e.g. to include
official speakers and notifications to military personnel through military
information channels) as consistent with reference (d).
(3) Resource and funding constraints. It is important that
participation of Navy personnel and use of Navy resources in support of Navy
birthday-related events receive appropriate prior review to determine the
nature of the Navy birthday related event (e.g., official or unofficial) and
to further ensure that any use of official time and appropriated and/or non-
appropriated funds employed in support are consistent with fiscal and
standards of conduct requirements. Review by servicing legal counsel of unit
-level evolution planning and execution is advised. Appropriated funds are
generally unavailable for unofficial events and may not be used for feeding
and entertainment of Navy and/or other persons absent express statutory
authority. Any fundraising and other similar activities must comply with
references (d) and (i). Gift acceptance by Navy personnel must also comply
with references (d) and (i) or (j) and (k) as applicable. Reference (l)
contains policy on MWR support to Navy birthday celebrations, to include
authorization of limited MWR NAF via Navy region and installation commanders
in certain cases. See paragraph 5 below for additional funding guidance.
(4) Maximum use of the Navy lessons learned information system
(NLLIS) to capture best practices and lessons learned for events surrounding
the 243rd BDAY is directed.
(5) Further develop measures of effectiveness and performance (MOES
and MOPS) for activities associated with the 243rd BDAY, building on efforts
from the 242nd BDAY.
d. Tasking
(1) COMUSFLTFORCOM assign appropriate representation to support
Phases I through III. Provide initial, mid, and final planning reviews as
well as a detailed after action report to DNS following 243rd BDAY.
(2) COMUSFLTFORCOM develop and release 243rd Navy birthday
communication plan to ashore and afloat commands.
5. Funding. Per reference (b), funding of outreach events should come from
within existing programmed and budgeted resources and must be consistent with
applicable law and policy. Individual commands are responsible for funding
all costs and ensuring judiciousness in the use of appropriated funds.
Reference (f) provides additional community outreach guidance and funding
limitations for fiscal year 2017.
6. Command relationships
a. COMUSFLTFORCOM is the supported command.
b. CNIC, COMNAVRESFORCOM, CHINFO, and NAVHISTHERITAGECOM are supporting commanders.
7. Released by Mrs. Steffanie B. Easter, Director, Navy Staff.//
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