Naval History and Heritage Command

Naval History and Heritage Command

UNCLASSIFIED

RTTUZYUW RHOIAAA0001 2012116-UUUU--RHSSSUU.

ZNR UUUUU

R 202116Z JUL 18

FM CNO WASHINGTON DC

TO NAVADMIN

INFO CNO WASHINGTON DC

BT

UNCLAS

NAVADMIN 173/18

PASS TO OFFICE CODES:

FM CNO WASHINGTON DC//DNS//

INFO CNO WASHINGTON DC//DNS//

SUBJ/243RD U.S. NAVY BIRTHDAY PLANNING ORDER//

MSGID/GENADMIN/CNO WASHINGTON

DC/DNS/JUL// REF/A/MSG NAVADMIN 180-17/-/271212ZJUL17//

REF/B/DOC/SECDEF/11OCT2017// REF/C/DOC/OPNAV/12FEB2018//

REF/D/DOC/DOD/5500.07-R/17NOV2011//

REF/E/DOC/DON/5720.44C/21FEB2012//

REF/F/NAVADMIN/101523ZJAN17//

REF/G/10 U.S.C. 974//

REF/H/PDASD(PA)/05NOV2009//

REF/I/5 C.F.R. PART 2635//

REF/J/DON/4001.2K/12AUG2009//

REF/K/DON/4001.1F/02JUL2010//

REF/L/CNIC/1710.3/14JUN2013//

NARR/REF A IS CNO'S 242ND U.S. NAVY BIRTHDAY PLANNING ORDER.

REF B IS DOD PUBLIC AFFAIRS OUTREACH ACTIVITIES GUIDANCE FOR FISCAL YEAR

2018.

REF C IS OPNAVINST 5726.8B, OUTREACH: AMERICA'S NAVY.

REF D IS THE DOD JOINT ETHICS REGULATION. 

REF E IS DON PUBLIC AFFAIRS GUIDANCE.

REF F IS THE FY2017 NAVY COMMUNITY OUTREACH PLAN.

REF G IS TITLE 10, U.S. CODE, SEC. 974, GOVERNING USE OF MILITARY MUSICAL

UNITS.

REF H IS OSD'S INTERIM POLICY GUIDANCE ON SECTION 974 AND USE OF MILITARY

MUSICAL UNITS. 

REF I IS TITLE 5, CODE OF FEDERAL REGULATIONS, PART 2635, STANDARDS OF

ETHICAL CONDUCT FOR EMPLOYEES OF THE EXECUTIVE BRANCH.

REF J IS SECNAVINST 4001.2K, ACCEPTANCE OF GIFTS.

REF K IS OPNAVINST 4001.1F, ACCEPTANCE OF GIFTS TO THE AGENCY.

REF L IS CNICINST 1710.3, OPERATION OF MORALE, WELFARE AND RECREATION

PROGRAMS.//

RMKS/1.  This NAVADMIN is a planning order (PLANORD) for events in support of

the commemoration of the 243rd U.S. Navy Birthday and Heritage Week (243rd

BDAY).  Coordination and planning is directed to support working group

planning, operation order development and execution of the 243rd BDAY

commemorations Navy-wide.

2.  Situation:

    a.  On 13 October 2018, the Navy will celebrate its 243rd birthday.  The

central theme of this year's 243rd BDAY and heritage week will be "Forged by

the Sea."  The announcement of this theme now allows planners at all echelons

to focus on talking points, guest speaker and solicitations for this year's

commemorations.  On 9 October 2018, the Chief of Naval Operations (CNO) will

mark the commencement of a week-long Navy Heritage Celebration in Washington,

DC culminating with a commemoration at the National Capital Region

(NCR) Navy Birthday Ball on 13 October 2018.

    b.  The Navy will leverage the 243rd BDAY as an opportunity for enhanced

public engagement, both at home and where our forces are stationed abroad. 

Per reference (b), the continued development of an overarching strategic

approach will ensure alignment throughout the Navy Enterprise and provide

guidance for planning and execution.

The intent is to maximize public awareness by conducting local events in

areas with a Navy presence.  On a broader scale, we will use the 243rd BDAY

to tell our Navy's story, strengthen our Navy's connection to the American

public, and improve the American public's appreciation for our Navy's role in

our nation's history and culture.

    c.  The 243rd BDAY commemorations will include a series of events in

Fleet concentration areas (CONUS and OCONUS) and at local commands throughout

the Navy concluding by 20 October 2018.  243rd BDAY planning should include a

range of events coordinated to promote participation by the local populace

and civic leadership per references (a) through (e).

    d.  Similar to the 242nd BDAY effort, this PLANORD directs three phases

of the 243rd BDAY activities.  Phase I is the planning /program development

of 243rd BDAY (1 June 2018 - 3 September 2018).  This phase encompasses the

detailed planning required to execute the 243rd BDAY events.  Phase II is the

execution of the 243rd BDAY (4 September 2018 - 20 October 2018) plan.  This

will begin upon the release of the 243rd BDAY EXORD by Commander, U.S. Fleet

Forces Command (COMUSFLTFORCOM).  Phase III is the assessment and plan

refinement phase of the 243rd BDAY and will occur from 21 October 2018 to

31 December 2018.

    e.  COMUSFLTFORCOM is the lead for all phases and may provide amplifying

guidance, to include delegating authority to other echelon II and below

commands to lead specific phases or provide support with the exception of

efforts aligned to support NCR events.  In every case, all events will be

synchronized with NCR events.  For optimal sequencing, all Navy birthday

ceremonies (including those associated with Navy birthday balls) should, to

the maximum extent possible, be planned to execute prior to or the same day

as the NCR Navy birthday ball on 13 October 2018.

3.  Mission:  Navy commands will synchronize their efforts in celebrating the

U.S. Navy's birthday each year to gain the maximum institutional benefits for

internal and external audiences.  For the purpose of the effort,

institutional benefit includes:

    a.  Increased awareness and support for the U.S. Navy.

    b.  Enhanced appreciation of Navy missions, history and heritage for

Sailors, former Sailors, and their families.

        (1) COMUSFLTFORCOM will develop a strategic plan and direct execution

Navy-wide.

        (2) Per reference (c) and to the extent feasible, 243rd BDAY events

should leverage tours of Navy installations, fitness events, U.S. Navy Band

performances, Navy birthday ceremonies, Navy birthday balls, Navy heritage

celebrations, and similar events to raise awareness of our Navy birthday,

history and heritage.  Paragraph 0507 of reference (e) provides guidance

concerning public engagement events appropriate for commemoration of our Navy's birthday.

4.  Execution:

    a.  CNO's intent

        (1) Purpose.  Synchronize the Navy's efforts in celebrating its 243rd

Birthday to gain the maximum institutional benefit for internal and external

audiences.

        (2) Method.  OPNAV and COMUSFLTFORCOM will provide the guidance and

oversight necessary to align commands on the preparation and execution of

243rd BDAY.  As part of this effort, best practices developed for the 242nd

BDAY celebration will be refined for use in 243rd BDAY and future

commemorations.

        (3) End state

            (a) Enhanced naval heritage and traditions.

            (b) Maximized opportunities for participation in Navy

commemoration events.

            (c) Increased awareness of, and support for, the Navy by key

audiences.

            (d) Improved Navy-wide processes and coordination for Navy

birthday commemorations.

    b.  Initial planning guidance

        (1) Use the 243rd BDAY as an avenue to share naval history and

heritage.

        (2) Plan and execute 243rd BDAY in a manner consistent with above

references and other applicable laws and policy.

        (3) Identify guest speakers/guests of honor early in the planning

process, with an eye toward maximum institutional benefit.

    c.  Official and unofficial Navy birthday related events:  This PLANORD

contains express authorization for official Navy birthday commemoration

ceremonies to be held in connection with unofficial Navy birthday balls and

similar social events (i.e., in a "two-tiered" fashion) where feasible and to

the extent consistent with law and regulation.  A "two-tiered" approach may

be employed to better leverage official engagement opportunities associated

with certain unofficial Navy birthday-related events and allow for more

flexibility in unit-level planning of official evolutions.

        (1) Official Navy birthday commemoration ceremonies.  Official Navy

birthday commemoration ceremonies directly support the mission of the U.S.

Navy.  They are authorized on a stand-alone basis (e.g., a ceremony onboard a

Navy installation) as well as when held in conjunction with unofficial Navy

birthday balls and similar social events.  Official Navy birthday ceremonies

held in conjunction with unofficial Navy birthday balls and similar social

events will normally follow a "two-tiered" sequence:  Tier 1 (official Navy

birthday commemoration ceremony) followed by Tier 2 (unofficial Navy birthday

ball or similar social event).  Official Navy birthday commemoration

ceremonies often include (subject to availability) a Navy color guard, a

performance by the Navy Band (for ceremonial music only), a presentation or

pageant commemorating the Navy's birthday and mission, and appropriate guest

of honor remarks.  Active unit level planning, management, and execution

efforts in support of official Navy birthday commemoration ceremonies is

authorized in a manner consistent with mission, resource, and legal

constraints.  These efforts may include provision of the following in support

of official ceremony requirements:  security, transportation of ceremonial

participants, ceremony photography, informational notifications via official

military information channels, audio /visual support, and other appropriate

logistical support required for the official ceremony.  Official Navy

birthday commemoration ceremonies are to be conducted in a manner consistent

with applicable mission, resource, and legal constraints.

        (2) Unofficial Navy birthday balls and similar social functions.

Though sometimes held in conjunction with an official Navy birthday

commemoration ceremony, Navy birthday balls and similar social events are

traditionally organized by groups of Sailors acting in an unofficial capacity

or other non-federal entities (NFE) chartered to provide support to the

military and/or its service members.  These events normally involve an

invited Navy speaker or guest of honor, dinner, musical entertainment,

dancing, refreshments, and other social activities.

Navy birthday balls are normally supported through NFE organized ticket sales

to attendees, though they may also be supported by appropriate NFE

fundraising activities, and non-appropriated funds (NAF), if available and

authorized by law and policy.  While Navy birthday balls involve celebrations

of the Navy's birthday, history and heritage, they are not official Navy

events.  Given that Navy birthday balls and similar social events involve

celebrations of the Navy's mission and heritage and are normally attended by

a broad cross section of active duty and civilian Navy personnel and their families

as well as members of local Navy host communities, they often afford

important Navy engagement opportunities.  Therefore, the Navy may provide

limited logistical support to unofficial Navy birthday balls (e.g. to include

official speakers and notifications to military personnel through military

information channels) as consistent with reference (d).

        (3) Resource and funding constraints.  It is important that

participation of Navy personnel and use of Navy resources in support of Navy

birthday-related events receive appropriate prior review to determine the

nature of the Navy birthday related event (e.g., official or unofficial) and

to further ensure that any use of official time and appropriated and/or non-

appropriated funds employed in support are consistent with fiscal and

standards of conduct requirements.  Review by servicing legal counsel of unit

-level evolution planning and execution is advised.  Appropriated funds are

generally unavailable for unofficial events and may not be used for feeding

and entertainment of Navy and/or other persons absent express statutory

authority.  Any fundraising and other similar activities must comply with

references (d) and (i).  Gift acceptance by Navy personnel must also comply

with references (d) and (i) or (j) and (k) as applicable.  Reference (l)

contains policy on MWR support to Navy birthday celebrations, to include

authorization of limited MWR NAF via Navy region and installation commanders

in certain cases. See paragraph 5 below for additional funding guidance.

        (4) Maximum use of the Navy lessons learned information system

(NLLIS) to capture best practices and lessons learned for events surrounding

the 243rd BDAY is directed.

        (5) Further develop measures of effectiveness and performance (MOES

and MOPS) for activities associated with the 243rd BDAY, building on efforts

from the 242nd BDAY.

    d.  Tasking

        (1) COMUSFLTFORCOM assign appropriate representation to support

Phases I through III.  Provide initial, mid, and final planning reviews as

well as a detailed after action report to DNS following 243rd BDAY.

        (2) COMUSFLTFORCOM develop and release 243rd Navy birthday

communication plan to ashore and afloat commands.

5.  Funding.  Per reference (b), funding of outreach events should come from

within existing programmed and budgeted resources and must be consistent with

applicable law and policy.  Individual commands are responsible for funding

all costs and ensuring judiciousness in the use of appropriated funds.

Reference (f) provides additional community outreach guidance and funding

limitations for fiscal year 2017.

6.  Command relationships

    a.  COMUSFLTFORCOM is the supported command.

    b.  CNIC, COMNAVRESFORCOM, CHINFO, and NAVHISTHERITAGECOM are supporting commanders.

7.  Released by Mrs. Steffanie B. Easter, Director, Navy Staff.//

BT

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UNCLASSIFIED//

Published: Tue Jun 18 17:53:48 EDT 2019