Naval History and Heritage Command

Naval History and Heritage Command

Tags
Related Content
Topic
  • Terrorist Attack
Document Type
  • Finding Aids Glossaries Guides
Wars & Conflicts
  • Global War on Terror
File Formats
  • Image (gif, jpg, tiff)
Location of Archival Materials
  • NHHC

Communication Plan

How to Use This Communication Plan:

This CHINFO-produced communication plan streamlines and aligns Navy communication efforts commemorating the 20th anniversary of the terrorist attacks on Sept. 11, 2001.

It is designed to support Defense Department and U.S. Navy communication goals and objectives supporting the theme, "Educate and Remember."

Goals

  • Educate: Share stories to educate younger audiences about America’s resilience and fortitude following the attacks on 9/11. 
  • Remember: Honor the legacy of those lost and tell the stories of Navy personnel (military and civilian) and their families so that Sept. 11 doesn’t become synonymous with static memorials.
  • Educate: Generate awareness and support of the U.S. Navy by highlighting its role during the rescues and recoveries that followed the attacks.
  • Educate and Remember: Inform the public on how the attack at the Pentagon had a horrific effect on the U.S. Navy due to the point of impact location.
  • Align: Navy events, speeches and content communicates with a unified voice how our service remembers and honors the victims of 9/11.

Public Affairs Posture

Active – OSD and U.S. Navy theme: Educate and Remember

Top Line Messages

  • It is important that we never forget the unprovoked attacks that took the lives of America’s mothers, fathers, daughters and sons. We remember the victims whose lives were changed that day
  • We honor the lives of those lost and the courage and bravery of the first responders who tirelessly worked to save lives. They have become part of the DoD extended family.
  • We encourage those with direct memories of the 9/11 attacks to educate younger audiences about the devastation of that day, but more importantly, about the resilience and fortitude of the American people.
  • The Navy’s 9/11 namesake ships uphold the virtues of service, sacrifice and selflessness that have always been the source of America’s strength.

Talking Points/Question and Answers

  • The DoD will always remember and honor the victims and the families of the 9/11 attacks.  Our focus for the 20th anniversary is to ensure that future generations learn about what transpired then and the unity of our Nation as it grieved and healed together.  
  • An entire generation was born after the 9/11 attacks. To ensure our Nation always remember those whose lives were lost, it is important to tell our young people those stories and explain how the sacrifices made that day and since then are relevant to their lives.
  • This is an opportunity for DoD civilian and military employees to share their 9/11 stories in their communities, with their alma maters, and with their centers of influence.
  • Of the 184 lives lost at the Pentagon on 9/11, 42, military, civilian and contractors served the Navy.
  • Following the terrorist attacks on September 11, 2001, hospital ship USNS COMFORT (T-AH 20) sailed to New York City. USNS COMFORT served the police officers, firefighters, other first responders, and volunteers who were working at Ground Zero in the weeks following the attack. Onboard, individuals could get a hot meal, a place to rest, medical attention, and mental health counseling.
  • USS New York, USS Arlington and USS Somerset honor those who lost their lives on September 11, and signify the Navy’s commitment to American security, stability and resilience.

Timeline and Tactics

CHINFO will track fleet engagements and events and pitch stories to national press. Please use the event track to input your events, for questions or to access the tracker, email CHINFO News Desk.

For social media amplification, please incorporate the OSD 9/11 hashtag, #WeRemember911.

Assessment

In order to determine stories to pitch to national news, CHINFO will coordinate with fleet PAOs. From the information provided by the fleet, CHINFO will be better positioned to pitch stories and increase Navy’s coverage throughout the communication planning efforts.

Published: Fri Aug 20 13:45:31 EDT 2021