243rd Navy Birthday Communication Plan
Below are excerpts from the 243rd Navy Birthday Communication Plan, which will assist planners as they create products and plan events. For PA staff wishing to see the full communication plan, including CHINFO content submission guidance, visit the CHINFO Portal.
Communication Strategy
IAW the Navy Birthday NAVADMIN (202116ZJUL18), all U.S. Navy commands should plan and execute Navy Birthday commemoration events to gain the maximum institutional benefit for internal and external audiences.
Commands should leverage their websites and social media channels to amplify and communicate Navy Birthday messaging and promote their external Navy Birthday events via blog posts, videos, podcasts, imagery and other content development, and/or sharing content developed by other commands. Appendix (A) is provided to give commands options for further sharing their content with a Navy-wide audience to promote the Navy Birthday.
Potential Navy Birthday events include, but are not limited to, the following:
- Embarks/tours of installations
- Luncheons
- Navy band performances
- Parades
- Bell ringing/evening colors
- Community relations events
- Navy heritage celebrations and similar events
- Navy Birthday balls
Theme
The theme for the Navy’s 243rd Birthday is “Forged by the Sea.”
Messages/Talking Points
The sea is the greatest force on earth, and it has the power to transform Sailors, enabling them to go beyond what they thought possible.
- Your Sailors have been forged by the sea since 1775 when the Continental Congress determined a navy was needed to protect America and our international interests.
- From our original six frigates to the fighting force today comprised of a ready and resilient submarine, aviation and surface forces your Navy continues to forge new boundaries, forge new alliances and forge new strengths. We are Forged by the Sea.
The U.S Navy is the esteemed force that pushes the boundaries of what is possible. It is prestigious, strategic, innovative, nurturing, progressive, and strong.
- Since its earliest days, the U.S. Navy has deployed forward to deter our adversaries and fight and win if deterrence fails, in order to safeguard our interests and preserve our way of life.
- In today’s increasingly complex global security environment, the U.S Navy continues to provide constant forward-presence in areas where our interests are being challenged.
- The world today and our global security is complex. Your Navy Sailors provide constant forward-presence.
- State and non-state adversaries strive to match and outpace the capabilities of our fleet, it is imperative that we continue to grow, develop and innovate to maintain maritime superiority.
The strength of the U.S Navy emanates from the toughness, initiative, integrity, and accountability of its Sailors.
- For 243 years, your U.S Navy has celebrated the seekers of knowledge and adventure. Our Sailors are the difference and this birthday we celebrate the security they provide for all Americans.
- U.S. Navy Sailors – past and present – represent exceptional talent and have achieved success in service, industry, business and government,
- The U.S. Navy attracts seekers of knowledge and adventure, who are intelligent, adaptable, resourceful, ambitious, courageous, hardworking, and strong-willed.
Social Media
Use the designated hashtag #243NavyBday and #ForgedbytheSea. Ensure social media accounts are registered in the Navy.mil social media directory at http://www.navy.mil/socialmedia to facilitate the identification of content that could be appropriate for amplification on the Navy’s flagship social and digital media sites.
